Michael B. Knudsen is the creator of GRAVEL New York, a brand that since its foundation in 1957 has seen trends come and go, but has always remained true to itself.

Fragrances that, like the gravel stones in every bottle, withstand the test of time.

When Knudsen, after completing the first fragrance in 1957, wanted to give the first three bottles of the yet-to-be-marketed perfume to a publisher at NBC, a myth quickly built around the Gravel fragrances and led to numerous media mentions.

We can consider Gravel the promoter of the fragrance boom in the United States in the '60s.